Skip to main content

Company | About

Joy is serious business.

VyBeing is a team of HR strategists, creative producers, and vendor partners on a mission to make workplace celebrations effortless.

10,000+
Happy Employees
500+
Trusted Companies
50+
Vetted Partners
95%
Satisfaction Rate

Our Story

VyBeing was born from a simple observation: HR teams spend countless hours coordinating employee experiences through endless spreadsheets, email chains, and vendor negotiations. Meanwhile, employees crave authentic moments of connection and celebration.

Founded in 2025 in Tel Aviv to bridge this gap, our platform combines smart automation with a network of exceptional vendors, allowing HR teams to scale their sense of belonging while preserving their energy for strategic work.

Today, with hubs in Tel Aviv, we promote multicultural programming and inclusion, co-designing with employee resource groups to ensure every celebration reflects the diversity of modern workplaces.

Our Values

These principles guide everything we do, from product development to partner selection.

Joy-First Culture

We believe employee happiness isn't a perk - it's the foundation of business success.

Human-Centered

Every decision we make prioritizes the people who use our platform and the communities they serve.

Inclusive by Design

We champion multicultural programming and co-design with employee resource groups.

Results-Driven

We measure what matters: engagement, belonging, and tangible business outcomes.

Meet Our Leadership

A diverse team united by a shared mission to transform workplace culture.

SC

Sarah Cohen

CEO & Co-founder

Former Fortune 500 HR executive, passionate about transforming workplace culture.

DL

David Levy

CTO & Co-founder

Tech innovator with 15 years of experience building employee engagement platforms.

MR

Maya Rosenberg

Head of Vendor Relations

Expert in curating exceptional experiences with a network of 500+ trusted partners.

YT

Yoni Tal

Head of Customer Success

Committed to ensuring every client achieves measurable improvements in employee joy.

Ready to Transform Your Workplace?

Join hundreds of companies using VyBeing to create moments of joy and belonging.

VyBeing | Joyful Employee Experiences